Marketing Manager, Mapleview Shopping Centre

May 4 2021
Industries Real Estate
Categories Accounting, Finance, Marketing, Communications, Public Relations, Management, Consulting, Retail, Management, Administration, Administration, Finance, Accounting, Marketing, Advertising
Burlington, ON

Ivanhoé Cambridge develops and invests in high-quality real estate properties, projects and companies that are shaping the urban fabric in dynamic cities around the world. It does so responsibly, with a view to generate long-term performance. Ivanhoé Cambridge is committed to creating living spaces that foster the well-being of people and communities, while reducing its environmental footprint.

Ivanhoé Cambridge invests internationally alongside strategic partners and major real estate funds that are leaders in their markets. Through subsidiaries and partnerships, the Company holds interests in more than 1,000 buildings, primarily in the industrial and logistics, office, residential and retail sectors. Ivanhoé Cambridge held close to C$60,4 billion in real estate assets as at December 31, 2020 and is a real estate subsidiary of the Caisse de dépôt et placement du Québec (, one of Canada's leading institutional fund managers. For more information:

Department : Mapleview Shopping Centre

Position type : Salaried

Specific accountabilities

Reporting to the Marketing Director, Ontario and Nova Scotia, you will be responsible for executing the national marketing strategy as appropriate to Mapleview Shopping Centre and Burlington market needs. Anchoring their work in performance-driving tactics, you will be deemed successful when you will (a) exceeds the targeted objectives of each program and (b) helps to reposition the centre's brand in the minds of the shopping centre's shoppers, retailers and community.

As the brand agent for Ivanhoé Cambridge and for Mapleview Shopping Centre within the community, it is critical that you represent the company and its strategy well amongst all stakeholders you encounter. To do so, you will need to develop strong working relationships with colleagues and retailers, alike, at the property and with key partners (the media, suppliers, community organizers) throughout the region. Further, it will be essential for you to collaborate with other marketing leaders both at other properties and within the corporate team.

Main duties include: 

  • Optimizing the centre's performance:

  • Working closely with the Marketing Director, Ontario and Nova Scotia and the Advisor of Planning to ensure that:

  • Details of forthcoming retailer activities (store openings, moves, closures) are captured, prioritized with the plan and featured on the centre's digital channels;

  • Retailer sales reports and percentage-rent analyses are well understood and up to date;
  • Centre revenues and marketing activity expenses are tracked and recognized in the budget;
  • Oversee the delivery and execution of the National Gift Card programs and campaigns
  • Boosting centre revenue (and/or gain cost savings) in partnership with the Manager, Speciality Leasing;
  • Using insight from past activities when contributing in the design of future strategies and partnerships;
  • Owning the full execution of the property's marketing activities:

  • Delivering marketing programs as defined and directed by Marketing Leadership team;

  • Optimize the property's strategic marketing by executing traffic generating events;
  • Work with RMD to ensure that quarterly marketing plans are aligned with each asset's plans, regional sales trends, percentage rent opportunities and budgets;
  • Identifying, sourcing, and managing suppliers who will facilitate – as needed – the installation, tear-down, hosting and execution tasks before, during and after each event and/or campaign;
  • Working with property operations team to implement campaign elements (e.g. signage) throughout the shopping centre;
  • Maintaining consistent tracking/reporting/recaps of the campaign's performance;
  • Re-shifting the brand's position in the minds of local shoppers, retailers, and community leaders by:

  • Maintaining positive and strong working relationships with store managers and employees;

  • Building relationships with key community leaders and organizations, supporting key community initiatives, and acting as the primary contact for all donation requests at the property;
  • Capturing and monitoring digital content to be featured on the centre's website and social media channels;
  • Working with Guest Services to ensure that all customer queries made on digital platforms are responded to as per established guidelines;

Key requirements

  • University degree expected; however, a combination of education and related experience will be considered;
  • A customer-focused project manager with at least 3 years experience. Experience with marketing in the field of retail or shopping centers will be considered an asset;
  • Clear and Focused: strong project management skills, detailed-oriented and well-organized;
  • Business Acumen: good understanding of financial statements and accounting principles;
  • Excellent interpersonal skills: comfortable with engaging with and selling to multiple internal and external stakeholder groups;
  • Flexible: Due to the nature of the business and extended operating hours, the Marketing Manager must be available to work after hours and weekends, as required;
  • Oral and written proficiency in English.

If you are interested in this challenge, please submit your resume.

You have everything to gain!

When you join the Ivanhoé Cambridge team, you are eligible for employment benefits and a pension plan that are among the best in the industry. Our many health and wellness programs encourage you to balance your work and personal lives and fulfil your desire for social involvement, while maintaining a healthy lifestyle. At Ivanhoé Cambridge, you will have many opportunities to develop your skills and thrive professionally, in Canada or elsewhere in the world. Our initiatives aimed at creating an exceptional working environment that inspires our employees to give the best of themselves elevated Ivanhoé Cambridge into the ranks of 100 Top Employers in Canada.

Ivanhoé Cambridge's commitment to diversity and inclusion spans the breadth of its operations. Accommodations are available upon request for candidates taking part in all aspects of the selection process. We take pride in creating a working environment where everyone is set up for success. Please advise us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially .

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