Job Description Build the future with us Are you a dynamic marketing professional seeking your next challenge and eager to contribute to a company that helps clients feel confident and secure about their future? As a Marketing Advisor II, you will play a key role in enhancing our voluntary group insurance products through effective direct response marketing strategies across both digital and print channels. This position is a great opportunity to showcase your skills and fully realize your potential within a caring and trustworthy company. Here, people and their development are at the heart of our priorities, fostering an environment that encourages collaboration and innovation. We are searching for an experienced marketing professional who can expertly utilize direct response strategies in both digital and print to enhance our voluntary group insurance products. Join us as a Marketing Advisor II and become an integral part of our day-to-day operations team. You will play a crucial role in analyzing performance, devising recommendations, and driving impactful changes. ______________________________________________________________________________ What you’ll accomplish with us As a Marketing Advisor II, you’ll be at the core of our mission. Here are the main responsibilities: Manage complex marketing campaigns for unique groups, new products, and promotional offers, while creating efficient processes and providing guidance to team members to support successful execution. Develop marketing strategies, communication plans, and sales tactics to support divisional objectives, product launches, and key accounts. Analyze campaign performance, identify opportunities for improvement, and implement recommendations to optimize results. Collaborate with designers by providing direction and feedback on the creation and enhancement of marketing materials, while supporting the review and continuous improvement of French-language content. Create compelling English and French content for a variety of channels, including websites, social media, sales collateral, brochures, proposals, presentations, sales letters, and email campaigns. ______________________________________________________________________________ What could accelerate your success in this role We’re looking for someone who: Is known for their ability to create effective and professional marketing communications across various mediums. Stands out for their collaboration skills, effectively partnering with Account Executives, management, and cross-functional teams to support clients, business initiatives, and major product launches. Demonstrates strong project management, organizational, and prioritization skills, with the ability to coordinate meetings, manage multiple priorities, follow up on deliverables, and provide recommendations to ensure successful outcomes. Is recognized for their adaptability, problem-solving abilities, and professional communication skills when navigating roadblocks, supporting projects, and collaborating with internal and external partners at multiple levels. Has a degree in marketing or a related discipline, as well as experience in marketing, content creation, business improvement initiatives, staff training, and reviewing, verifying, and approving the work of others. Advanced level of English and French proficiency, as the role requires candidates to be fully bilingual in French and English (both written and spoken communication), including creating, reviewing, and developing marketing content, collaborating with French-speaking Account Executives, internal partners, and external stakeholders, and supporting major product launches and business initiatives on a daily basis. ______________________________________________________________________________ Why you’ll love working with us A work environment where learning and development merge with a collective pursuit of excellence; A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed; The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces; Competitive benefits: Flexible group insurance, competitive pension plan, stock purchase plan, vacation and wellness/personal development days, telemedicine, employee and family assistance program, ergonomic furniture program, performance bonus, discounts on iA products, and much more! ______________________________________________________________________________ Apply now and get ahead of your career, where your talent really belongs! ______________________________________________________________________________ Compensation The typical hiring range for this position is from $70,0000 to $80,000 annually; the base pay offered is based on location and may vary depending on skills, job-related knowledge, experience, and internal equity. All permanent employees of iA are also entitled to an annual bonus. Still unsure about applying? At iA, we believe in potential and value diverse experiences. If this role inspires you, go ahead and apply – your place might be with us, and we want to get to know you! Location(s) Vancouver / 988 Broadway West Other Possible Location(s) Company iA Financial Group Posting End Date 2026-07-24 Company Overview iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management. With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate. At iA, we’re invested in you. * iA Financial group includes the following entities: iA Services financiers, iA assurance auto et habitation, iA Gestion privée de patrimoine, PPI Management, Investia, iA Gestion de placements, Prysm, iA Clarington, Michel Rhéaume et associés, Garanties Nationales, WGI Manufacturing, WGI Service Plan Division, Lubrico, iA Financement auto Our Commitment to Diversity and Inclusion At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability. Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs. As a reflection of our employees’ appreciation and engagement, iA once again stands out this year as one of Canada’s top employers according to Forbes. In 2026, iA Financial Group also ranks 1st among major publicly traded Canadian insurers. At iA Financial Group, our differences make us unique. We are committed to supporting and celebrating diversity because we believe that it is by bridging our differences that we will be stronger. Our employees’ wellbeing is our priority. We are also committed to creating a stimulating and safe work environment, in addition to offering a real work-life balance with our flexible work model. As a reflection of our employees’ appreciation, iA has been ranked as one of the top employers in Canada in 2023 by Glassdoor and Forbes. 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