Marketing Coordinator

OTT Pay Group Inc. "(OTT Pay)" is a fully funded established FINTECH focused on delivering simplified financial payment products. With a strategic emphasis on both Acquiring and Issuing businesses, we are developing a mobile-first platform that offers straightforward banking services, loyalty solutions, and innovative products including credit cards, accounts, gift cards, mortgage, and more. We are heavily driven by ambition, results, and forward-thinking. At OTT Pay, you will find numerous opportunities to learn and grow, alongside a cohort of talented individuals from diverse backgrounds and industries. Working collaboratively in an innovative environment, you will be encouraged to excel and make a meaningful impact. This presents a unique opportunity to join an organization committed to transforming financial solutions.

We are looking for a Marketing Coordinator to support our business growth in Toronto. The Marketing Coordinator will be reporting to the Marketing Manager. The Marketing Coordinator will be a key player in delivering marketing collateral to help drive the company's expansion efforts and tell our unique story.

The Marketing Coordinator is a team player who closely collaborates with the corporate Marketing team, liaises with the Sales team and Product Managers, collects feedback from key stakeholders, and ultimately delivers marketing materials that dazzle and educate target audiences.

What's in it for you:

• Competitive salary
• Extended Health, Dental, and Vision Benefits
• Life and Disability Insurance
• Vacation Leave
• Centrally located modern and spacious offices close to Eglinton and Leslie
• Free use of onsite Gym and Sports Facilities, and regular Company Social Events
• Learning and Professional Development Support
• A chance to work in a dynamic, collaborative, progressive and high performing team.
• Community involvement through the annual Terry Fox Run
• Tremendous opportunities for Growth and Development

How you will contribute:

• Driving awareness of the OTT Pay brand via a variety of concurrent omnichannel marketing efforts
• Content creation such as LinkedIn and Blog posts, with SEO principles in mind
• Supporting the launch of new products
• Producing attractive product collateral and presentation decks
• Implementing promotional tactics that will improve sales, driving new customer acquisition, generating long-term recurring revenue
• Educating consumers on our unique value proposition via online content
• Reporting on promotion results to management by compiling data, and providing analysis
• Keeping audiences engaged - updating our pages daily with vibrant imagery, reels, stories and messaging
• Building our social media following
• Keeping our website fresh and up to date
• Arranging for Video production and Photography. Storyboarding videos
• Composing and sending frequent eblasts to our subscribers, with drip campaigns. Reporting on email marketing results
• End-to-end campaign involvement including: assisting in design / creation, monitoring effective benchmarks, A/B testing, analyzing and reporting on results
• Putting together informative & stylish PowerPoint decks that Wow

What you bring to the table:

• Minimum of 2+ years professional experience in a marketing role
• Diploma or degree in a related field (Marketing, PR, etc.)
• Have shown creativity and aptitude on social media channels including Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok
• Keen understanding of how to leverage Social Media marketing to build an organic following
• Able to provide a portfolio of compelling content marketing
• Superior English written and verbal communication skills, with a keen eye for detail
• Aptitude for Design
• Website maintenance savvy via WordPress
• Background in online marketing

Nice to Have:

• Working knowledge of SEO, SEM and copywriting best practices
• PR knowledge, writing press releases
• Successful Blogging with published examples
• Email Marketing design and deployment fundamentals, maintaining customer databases

Visit our website at https://ottpay.com/.

OTT Financial Group is committed to fostering an inclusive and accessible environment where all employees feel valued and respected, and where every employee can realize their potential. We are committed to providing reasonable accommodation, if required, and will work with you to meet your needs. We appreciate all applicants for their interest; however, only those candidates selected for an interview will be contacted.