Director, Product Manager

Who We Are

Centurion Asset Management Inc. is a recognized leader in the Investment and Property Management industries. Providing quality investments and housing for all its clients, our experienced team comprised of more than 280 Employees is a core component of Centurion’s success since 2003. Centurion Apartment Real Estate Investment Trust (“REIT”) owns more than 22,000 multi-family apartment units and student housing beds across 28 cities in Canada and the United States. Since day one, our goal has been to provide Residents and their families with clean, safe, and comfortable homes. The REIT provides investors an opportunity to invest in a diversified portfolio of rental apartments and student housing properties, as well as mortgage and equity investments in property developments, across Canada and the United States and participate in the profits derived from them. Centurion Financial Trust (“CFiT”) is an income and growth-oriented trust that invests in a diversified portfolio of debt investments that include but are not limited to mortgages, opportunistic real estate developments, and corporate debt. Investors pool their funds to invest in mortgage and growth-oriented credit opportunities and participate in the yields from interest income and net profit from equity.

Our Mission

Our mission is to be sought after as a leading-edge, reputable, multi-disciplinary alternative asset manager; to capitalize on opportunities in new and interesting investment strategies that meet our mission to Investors; and to embrace change, experimentation, innovation and learning from failure to make continual improvements that drive our success and keep us ahead of our competitors.

Our Values

Our core values can be summarized by the acronym RISE: Respect for our Investors, our Residents, Co-workers, Partners and Communities; Integrity in everything we do, demonstrating sincerity, honesty and the will to do it right; Simplicity free of pretension and hassle, full of value and common sense; and Excellence in offering all our Clients and Partners exceptional products and services quality, as well as providing our Employees with an excellent workplace.

Why Employees Want to Work with Us

We provide an inclusive environment where all employees are valued and supported. Over the years, we developed a work culture where the potential of every employee is maximized, and everyone has equal opportunities for growth. For certain roles, we offer numerous employee perks, including: Competitive Total Rewards Packages; Comprehensive Benefits Plan including Medical, Dental, and Vision Care; Flexible Work Week Schedules; Vacation Policy based on Length of Service; Summer and Holiday Hours Programs; Centurion Learning Academy; Opportunities for Growth; Education Reimbursement Policy; Mentoring Program; Employee Referral Program; Ergonomic Workstations Equipped with Standing Desks; Discounted Gym Membership; Company-wide Internal Communication Platforms; Employee Volunteer Opportunities; Quarterly Townhall Meetings and Social Gatherings; Employee Innovation Program; and Corporate Discount Card.

Overview

Managing a team of two and reporting into the Vice President of Marketing, the Director of Product Manager will oversee various strategic and operational aspects of investment sales support including content creation, industry market research, and communications, with the goal of enhancing the advisor/investor sales experience, and maximizing opportunities for capital raising. This role will have clearly defined targets that will be met.

Responsibilities

Content Development

This role involves initiating and generating compelling fund, industry and investment content and collateral to support sales efforts and facilitate wholesaler engagement with advisors and investors and to further solidify Centurion’s position as a thought leader. Content encompasses the creation of timely point-of-sales documents, the development of value-added presentation slides, and the production of case studies/whitepapers to showcase Centurion's expertise and offerings effectively. Furthermore, this role requires the transformation of pertinent material into periodic marketing pieces and the preparation of industry updates and monthly funds' commentary to ensure advisors remain well-informed. This role will craft industry thought pieces while providing the sales department with actionable insights.

Market Research and Strategy Development

Lead comprehensive fund statistical analysis and conduct attribution analysis to gain insights into fund performance and investor behavior. These analyses inform the formulation of effective market strategies based on thorough research and analysis of industry trends and competitor activities. Database ownership of internal platform ensuring all content is updated/relevant to sales team and correct, and that monthly scorecards are pulled and the insights are shared with internal stakeholders.

Stakeholder and Sales Support

Working closely and managing relationships with the wholesaling team to ultimately ensure all advisor needs are met. This role will also work directly with the Manager of Digital Marketing to create content that supports go-to-market strategies for Centurion and expand the fund as well as brand presence. Formulate and provide updates as well as reporting to the Executive Vice President of Investment Sales on a regular basis.

Relationship and Meeting Management

Relationship Management is a critical aspect of the role. This involves monitoring CSAT scores in sales to gauge customer satisfaction levels and identifying areas of opportunity proactively. The role requires close collaboration with Asset Management, Investor Admin, Sales, and Compliance teams to ensure alignment and adherence to internal policies. Managing relationships with industry associations such as AIMA and CAASA to foster collaboration and strengthen Centurion’s presence within the investment community. Ensuring compliance with Know Your Product (KYP) requirements to ensure Centurion maintains regulatory integrity and investor trust. In addition, this individual will work in collaboration with external consultants to identify content needs that support strategic growth opportunities.

Compliance

Partner with Compliance to ensure review of all collateral and alignment and adherence to regulatory requirements and internal policies.

Requirements

• Minimum 10+ years’ experience;
• Forward thinking with an ability to develop creative strategic solutions to issues;
• Excellent organizational skills with a strong ability to multi-task and delegate Self-starter; highly motivated and able to take the initiative required to achieve set goals and objectives;
• Exceptional interpersonal, oral and written communication skills with the ability to present ideas effectively to both individuals and groups;
• Strong leadership skills with a proven record of successfully managing a team;
• Previous sales experience considered an asset;
• Industry accreditation such as CSC, CFA, CIM preferred.

Centurion Asset Management Inc. | Centurion Property Associates Inc. is an inclusive and equal opportunity Employer. If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code. #LI-HYBRID