Asset Management - Marketing Manager - Vice President

Job Responsibilities

• Develop marketing and brand strategy for Canada, including a complete range of client segments, from Institutional to Retail.
• Develop a comprehensive marketing plan to promote ETFs and Alternative solutions.
• Lead large-scale marketing initiatives, partnering with sales, investment specialists and marketing centers of excellence to build awareness and grow the business.
• Own comprehensive marketing programs, including different marketing channels: website, digital events, in person events, industry conferences, social media.
• Build strong relationships with sales team and a true partner that aides in their sales success.
• Use data to tell a story and drive initiatives, resources, efficiencies and changes for the business.
• Contribute to creating an environment where diversity of thought and experience is welcomed and encouraged.

Required Skills

• Strategic and Critical Thinking - develop impactful strategic marketing plans aligned with target segment needs and broad sales goals
• Insight - ability to understand the unique needs of their client segment and sales partners
• Innovation - identify opportunities to develop a differentiated client experience by developing well-defined contact strategies and programs for all client and prospect touch points
• Relationship - build strong relationships with global marketing, sales and investment professionals; collaborate with internal partners by sharing ideas, expressing feedback and working towards common goals
• Execution/delivery—the ability to develop credibility and trust through consistent delivery of quality outcomes across a matrix within and beyond marketing.
• Measurement and reporting—a strong interest in quantifying the success of marketing programs; ability to identify areas for evaluation, establish standard measurement processes, synthesize data and present marketing intelligence and suggestion for improving effectiveness of marketing programs.

Qualifications

• Education —Bachelor's degree or higher, preferably in Marketing or Communications
• Experience— 5+ years marketing experience in financial services or a related industry
• Marketing expertise—ability to deliver traditional and digital marketing solutions in collaboration with internal and external partners and resources
• Product knowledge—investment product sales process and product knowledge (across Equities, Fixed Income, Alternatives and Solutions)
• Industry knowledge—Canada investment industry knowledge (across different client segments and products)
• Mindset - Entrepreneurial spirit and willingness to try something new
• Language skill - Canadian French speaker is required
• Proficiencies—strong competency in Microsoft applications including Excel, PowerPoint, and Word, experience using Salesforce Marketing Cloud, Datorama, Google Analytics and Workfront is preferred