National Category Development Manager - Home & Personal Care

November 24 2022
Industries Consumer goods (Others)
Categories Forensic accounting, Fraud,
Toronto, ON

No Relocation Assistance Offered
# 147900 - Toronto, Ontario, Canada

Expert Category Management consultant to internal stakeholders on Home & Personal Care (HPC).

  • Category Management consultant to internal teams (sales, Business Development Managers (BDM’s), Customer Analytics Managers (CAM’s), Senior Leadership Team (SLT)) to identify National HPC opportunities that deliver category and customer growth through fact based recommendations.
  • Demands high energy, assertive management skills, an aptitude to resolve complex problems, understand market dynamics and employ good decision making skills.
  • Category Development Manager assesses trends, analyzes shopper data and syndicated/point of sale data to identify key category opportunities for growth.
  • Role requires a solid understanding of Category Management processes and practices and will collaborate with both our customers and internal teams in the areas of effective product assortment, shelf merchandising, promotional and pricing recommendations.

Roles and Responsibilities:

  • Acts as the category expert in HPC by delivering category best practice presentations that identify category opportunities for Colgate brands.
  • Develop National sales presentations to aid in listing new innovation and reason to be
  • Utilize shelf management software and category expertise to assess gaps in fair share of shelf, providing Best in Class shelf placement strategy for new items and existing products, with an objective of securing distribution/placement
  • Establish strong, multi-level working relationships across internal teams based on mutual trust and integrity
  • Communicate and reinforce brand strategies & priorities to the Team.
  • Support brand strategies/priorities working with BDM/ABDM’s/Marketing to support creation of new product initiatives accordingly
  • Support category management growth through the application of the most recent sales technologies including shelf management technologies, point of sale systems and Nielsen applications, with emphasis on fact based selling.
  • Determine the effectiveness of Colgate National promotions through post-analysis, and make recommendations for change
  • Develop with BDM, Grow the Head strategy, demonstrating efficient assortment optimization to support innovation, assessment of tail and enable growth within HPC
  • Utilize consumer panel data quarterly to assess changes in shopping behaviour within HPC categories to drive category solutions and provide recommendations for change (ie. innovation, delists, size changes, format changes, etc.)
  • Actively participate in team building and best practice sharing to increase team effectiveness.
  • Work across all functional areas of the customer development team in developing the business.
  • Nationally assess monthly scorecards to determine drivers of change within HPC to report back to the business, dig into areas for further assessment and provide actionable recommendations.
  • Nationally, monitor the execution of 5P activities in line with established objectives and guidelines (semi annual)

Background Required

  • HBA, BBA, B. Comm/MBA or equivalent required
  • 3+ years of similar consumer product sales industry background, consumer brand industry or other relevant sales/marketing experience required
  • 2+ years experience in Category Management using a syndicated service (Nielsen, IRI, Retail Link, etc) required
  • Proficient skills in JDA Space Planning & Microsoft applications Word, Excel, PowerPoint, Numerator, Nielsen Answers Desktop, Nielsen Homescan, Connect preferred
  • Proficiency in working with cross-functional teams to achieve business results

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

Apply now!

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