VP, Marketing and Product Strategy

March 4 2023
Industries Healthcare, social assistance
Categories Economy, Econometrics, Modelling,
London, ON • Full time

This is an on site role working at our London, ON facility. * Relocation assistance is offered. *

At Trojan Technologies, we believe there’s nothing more essential than delivering clean water to the world. That’s especially true in this critical moment, when the world’s supply of clean water is under substantial stress due to industrialization, increasing demand, and rising biological and chemical contamination. Our mission is to stem that tide: to ensure greater water confidence and environmental stewardship for people, industries, and municipalities, improving the lives of over one billion people globally.

As part of our global team, you’ll work alongside customers from municipalities to pharmaceutical and food and beverage companies to build creative, sustainable solutions. You’ll also find a welcoming and supportive team that listens to your ideas and allows you to follow your strengths. All of us feel privileged to work on innovative technologies that bring clean water to the world—we hope you will, too.

Trojan is proud to be one of Danaher's Water Quality companies. Motivated by the highest possible stakes of climate change and global health, we’re working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment.

As a member of Trojan Technologies’ Senior Team, the Vice President of Marketing and Product Strategy will lead all aspects of marketing and product management and provide leadership to successfully develop and execute the company’s global marketing and product management strategy. They will be responsible for Trojan Technologies’ strategic planning process and drive the long-term commercial success of new and existing products across the portfolio supporting $350M revenue for Trojan Technologies globally.

This role reports to the President of Trojan Technologies and is based on site in London, Ontario. * Relocation assistance is offered. *

The VP, Marketing and Product Strategy will partner closely with Leaders in various geographies and regions to drive profitable revenue increase through implementing strategic initiatives, targeting attractive market segments, spearheading pricing and share gain activities. They will assess current and future market conditions, conduct competitive analysis, and drive effective portfolio management to optimize share gain and profitability. A key to success is this role is to identify major changes in the business environment, customer base, and competitive landscape, converting these insights into strategies focused on extending Trojan Technologies’ competitive advantages.

To accomplish these goals, it will be critical for the VP of Marketing and Product Strategy to build a world-class team that leverages the Danaher Business System and is powered by Diversity and Inclusion. This includes identifying opportunities to “raise the bar” for individuals and the team through effective coaching and engagement as well as instilling a continuous improvement culture. They will be equipped and prepared to provide deeper insight and best practices to complement their direct reports. In addition, this leader will make a personal investment in fostering internal relationships to nurture a culture based on respect, teamwork, communication, and results.


  • Serve as a key member of the Trojan Technologies L1 team that sets the company’s strategic direction and demonstrates enterprise-wide leadership.
  • Develop and execute a growth strategy for Trojan Technologies by identifying attractive target segments, planning product innovations and portfolio improvements, developing partnerships with external companies, and M&A activities.
  • Ensure rigorous portfolio management through defining and implementing a product roadmap based on customer requirement, presenting clear value propositions, and executing on product rationalization and product cost improvements.
  • Work closely with R&D to drive new product development processes to support revenue growth. Improve customer satisfaction through comprehensive validation of new products against customer use-cases and market needs.
  • Drive incremental revenue generated via non-sales channels. Develop and execute strategies to drive demand generation that fuels both short-term and sustainable long-term growth.
  • Define and execute our digital marketing and e-commerce strategy to support business growth.
  • Drive innovation around communication with customers to create a strong Trojan Technologies brand. Work with the regional marketing teams to execute on-demand creation campaigns targeted at priority verticals and customers.
  • Create sustainable capability within the commercial organization by identifying improvement opportunities and leading kaizen activities.
  • Develop succession capability and build talent funnels to achieve growth objectives for Trojan Technologies.
  • Hire, train, develop, and coach team members to create an environment of high engagement and performance


  • Bachelor’s degree required, MBA or other Marketing advanced degree desired
  • Minimum 15 years with relevant senior-level experience in strategy, marketing, portfolio management, and product commercialization
  • Must have high level of strategic agility, excellent decision making and problem-solving skills, and demonstrated abilities to drive innovation
  • Product delivery and project management experience including milestone development activity management, stakeholder collaboration and technical business and financial due diligence
  • Significant experience with financial modeling and business case development as well as with KPI measurement and analytics
  • Understands the complexity of business needs and decision drivers within an organization. Must be able to consider available facts, constraints, competitive circumstances, and probable consequences.
  • Proven track record of delivering results and driving strategic leadership within large scale organizations.
  • Demonstrated leadership and managerial skills on a global level, attracting top talent, developing high performers, and holding people accountable for performance
  • High level of cultural sensitivity and awareness to lead a global organization, while also engaging effectively across an experienced global peer group on the Trojan Technologies L1 team
  • Demonstrated evidence of success in both direct line leadership and highly matrixed environments
  • Must have entrepreneurial spirit and continuous improvement mindset
  • Superior interpersonal and communication skills


  • Apply Insights: Listens and responds to external and internal customer needs, applying critical thinking, and cultivating breakthrough ideas.
  • Instill Trust: Acts with integrity and is self-aware, genuine, open, and honest.
  • Deliver Results: Moves strategy to action, champions continuous improvement, and delivers sustainable results to win in our markets
  • Win as a Team: Empowers diverse perspectives, builds knowledge and skills, and cultivates inclusion, belonging and well-being.

When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you’ve ever wondered what’s within you, there’s no better time to find out.

Apply now!

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