Performance Media Manager, Investment

Job summary

Oversee digital media campaign setup, execution, trafficking, optimization, reporting, and billing, while providing strategic insights and recommendations to clients. Develop audience and channel strategies, research emerging media opportunities, and coordinate with internal teams and clients to deliver campaigns.

Job details

Agency Critical Mass Job Function Media Job Subfunction Media Operations Job Description Critical Mass is hiring a Performance Media Manager, Investment to join our growing team. The Performance Media Manager, Investment is the day‐to‐day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients’ goals. They are a Digital native, curious about unique emerging opportunities and prepared to provide a point‐of‐view, recommendation, and optimization recommendations based on campaign performance. They are the primary contributor to the development of the Associate(s), guiding them through the fundamentals of the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.), while also being a key touchpoint to stakeholders across the organization and the client for day-to-day management and support. You Will: Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives. Manage the billing team and provide final approval on all billing needs Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables Provide strategic insights and optimizations for all client reports Research and prepare new information for paid media plans, RFPs, and presentations Evaluate, build and maintain relationships in the display and emerging media community Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments Lead the development of “Point of View” (POV) documents on new trends or special opportunities Evaluate client needs and escalate needs or issues as they arrive to leadership Drive audience insights and channel strategy Sell in media initiatives to client Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction You Have: 3-5 years of experience in digital activation, executing and optimizing campaigns across programmatic/media buying, display, and video platforms with a focus on data-driven results Hands-on experience with DSPs such as TTD, DV260, Yahoo, Amazon, and others. Strong mathematical aptitude and understanding of the digital media landscape Experience with budgeting, forecasting, and campaign optimizations across platforms Proficient in research, audience planning, and developing social media plans (audience, platform, placement, ad mix) Excellent communication skills and comfortable presenting recommendations to clients Full campaign ownership: setup, ad creation, QA, pacing, budget management, and optimizations Proficient in reporting and analytics, including crafting insights and using Excel Knowledgeable about integrating online and offline media opportunities Knows industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.) Excellent presentation, verbal, and written skills Salary range: $80,000 - $120,000 CAD Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/ , Salary range: $80,000 - $120,000 CAD

What you’ll do

Oversee digital media campaign setup, execution, trafficking, optimization, reporting, and billing, while providing strategic insights and recommendations to clients. Develop audience and channel strategies, research emerging media opportunities, and coordinate with internal teams and clients to deliver campaigns.

Requirements

Requires 3–5 years of experience activating and optimizing digital campaigns across programmatic, display, and video platforms, with hands-on experience using DSPs such as TTD, DV360, Yahoo, or Amazon. Candidates should have strong analytical, budgeting, reporting, audience-planning, communication, and presentation skills, along with experience managing campaigns end to end.

Listed skills

• Microsoft Excel · Preferred
• Campaign Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital Media Activation
• Programmatic Media Buying
• Display Advertising
• Video Advertising
• Demand-Side Platforms
• Campaign Optimization
• Campaign Management
• Budgeting and Forecasting
• Audience Planning
• Social Media Planning
• Media Strategy
• Reporting and Analytics
• Excel
• Client Presentations
• Media Research
• Billing Management

Job areas

• Marketing
• Creative & Media
• Management & Leadership
• Data & Analytics

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